Process - Ideate & Innovate

PROCESS – IDEATE

Ideating on the product or design involves:

Function analysis
- FAST diagram
- Tool, object, product function analysis
Scientific ideation and innovation to overcome
- Low top/bottom lines
Idea segregation, grouping & screening
Combine, piggyback and report out

PROCESS – Innovate

Developing Innovative Next Generation Products

Function Innovation

Function Innovation focusses on developing next-generation products by

Introducing disruptive technologies which help maintain a dominant market leadership position
Digitizing & minimalizing to greatly enhance user experience
Introducing simple & innovative solutions to complex problems

PROCESS – Innovate

Developing Affordable Mass Appeal Products

Cost Innovation

Cost Innovation focusses on improving an existing product and enhancing its market sustainability by

Geo-specific defeaturing / decontenting to suit new low-cost markets
Minimalizing materials used
Incremental changes focusing on reducing cost
Simplifying product usage and improving user-friendliness