The expanding understanding and recognition of the need for sustainability is undeniable, and the question of where the onus lies, is still evolving. The global economy has embarked on an unstoppable decarbonization journey to achieve net-zero emission by 2050, a goal firmly on its way to being achieved by leveraging Technology, Innovation, and Policies as the necessary scaffolding. To achieve the collective goal of becoming carbon neutral, organizations are focusing on two distinct aspects – one, developing sustainable products, and two, designing products for sustainable markets.