PRINT

08

COLLATERALS

Flyer 2 Page

LAYOUT
All specifications and aspects for the flyer will be the same as a brochure. The difference, from a design perspective, will essentially be only in the number of pages.

A template of the flyer layout can be obtained from the Marketing and Communications team.

The layout and colors will remain uniform. However, depending on the requirement small variations may be made to the layout. Care must be taken to ensure that such deviations do not damage
the brand.

PLACEMENT OF BRAND MARK
The LTTS logo in blue to be placed at the top-left corner of the
first page.

PLACEMENT OF HEADING
Flyer heading is to be written in all caps.

CONTENT HEADERS
The content headers to be used are fixed and must not bedeviated from. They should appear in the following sequence:

Front Matter

1. State of the Market
2. Service Overview
3. The LTTS Advantage
4. Business Benefits

All diagrams must be center aligned to the page and colors are to be used based on the predefined palette.

Add email ID and copyrights in the footer of the front page of the flyer. On the back page, the boilerplate details must be placed as per guidelines.

PAPER SIZE

US Letter (8.5 x 11.0 inches)

TYPOGRAPHY

Open Sans Family Font

Heading: Open Sans Extrabold 24pt

Subheading: Open Sans Bold 20pt

Content Headers: Open Sans Extrabold 14pt

Content: Open Sans Regular 9pt

Back Matter

Flyer 4 Page

Brochure

In keeping with the current format, a grid has been created to ensure consistency for all brochures of LTTS. The layout and colors through all pages of the brochure will remain uniform. However, depending on the requirement small variations may be made to the layout. Care must be taken to ensure that such deviations do not damage the brand.

PAPER SIZE
US Letter

TYPOGRAPHY
Open Sans Family Font

CREATING THE GRID
Draw a box leaving a clear area of 12 mm between the box and the edge of the page on all four sides. This grid is the print area and all text and images must be placed within it.

SIZING AND PLACING THE LOGO AND BRAND MARK
The LTTS Brand Mark and logo in blue should be placed in the
top-left corner.

PLACEMENT OF HEADING
The brochure heading is to be written in all caps with a subheading in sentence case placed below. Refer source design files for exact measurements.

FRONT COVER

DESIGNING THE INSIDE PAGES

Brochures must be highly visual in design and communication and it is important to refer to the source design files for exact measurements of all elements.

Page numbers are to be stylized as illustrated in the example and should follow the alternate placements format at the top and bottom of facing pages as per the example shown.

For content highlights use either solid colors or images with the filter as per guidelines and place the relevant text on these as per the illustrated example.

For quotes or key note content, use the brand angle marks to good effect for highlighting important text.

The footer should display 'Reach us at info@LTTS.com' on the bottom left corner and 'For External Distribution' on the bottom right corner.

BACK COVER

The front cover image or an alternate image may be used on the back cover. This image must be extended to cover the bottom half of the cover leaving a footer. In addition, this space may be used to provide notes about the business or verticle.

Under the back cover image, place the LTTS Logo Unit on the left side and 'ENGINEERING THE CHANGE' within angle marks on the right side. Standard boilerplate details must be placed in the footer of the back cover.

Important: All brochures must be created/ approved by the Marketing and Communications team

INSIDE PAGE

Case Study 2 Pages

Case studies should be concise and limited to two pages in length.
The grid created as per the given format is to be followed for all case studies. A template of the same can be obtained from the Marketing and Communications team. The layout and colors will remain uniform. However, depending on the requirement small variations may be made to the layout. Care must be taken to ensure that such deviations do not damage the brand.

PLACEMENT OF BRAND MARK
The LTTS logo in blue is to be placed in the top-left corner of the page.

PLACEMENT OF HEADING
Case study heading is to be written in all caps. Use imagery as per guidelines in the top half of the case study.

CONTENT HEADERS
The content headers to be used are fixed and must not be deviated from. They should appear in the following sequence:

1. The Client and Industry
2. The Challenges
3. Our Solution
4. Business Benefits

FRONT PAGE

PLACEMENT OF SPOTLIGHT BOX AND ICONS BACK PAGE
Use a yellow spotlight box for summary or a quote.

PLACEMENT OF FOOTER
Add boilerplate details in the footer.

PAPER SIZE
US Letter (8.5 x 11.0 inches)

TYPOGRAPHY

Open Sans Family Font

Heading: Open Sans Extrabold 22pt

Subheading: Open Sans Bold 15pt

Content Headers: Open Sans Extrabold 14pt

Body Content: Open Sans Regular 9pt
Leading: 12pt, Paragraph: 6pt

BACK PAGE

Case Study 4 Pages

Keep case studies brief by limiting them to four pages. The grid created as per the given format is to be followed for all case studies. A template of the same can be obtained from the Marketing and Communications team. The layout and colours will remain uniform. However, depending on the requirement small variations may be made to the layout. Care must be taken to ensure that such deviations do not damage the brand.

PLACEMENT OF BRAND MARK
The LTTS logo in blue is to be placed in the top-left corner of
the page.

PLACEMENT OF HEADING AND IMAGE
Case study heading is to be written in all caps. Use imagery as per guidelines at the bottom of the case study. The image should be 190 mm in height.

CONTENT HEADERS
The content headers to be used are fixed and must not be
deviated from. They should appear in the following sequence:

1. About the Customer
2. Problem Statement
3. Solution Provided
4. Key Highlights
5. Benefits Delivered

FRONT PAGE

INSIDE PAGES

PLACEMENT OF FOOTER
Add boilerplate details in the footer.

PAPER SIZE
US Letter (8.5 x 11.0 inches)

TYPOGRAPHY

Open Sans Family Font

Heading: Open Sans Extrabold 30pt

Subheading: Open Sans Bold 21pt

Content Headers: Open Sans Extrabold 16pt

Body Content: Open Sans Regular 9pt
Leading: 12pt, Paragraph: 6pt

BACK PAGE

Point of View

The term PoV applies to documents that may be used for business marketing. Essentially, it is an authoritative report that deals with a complex issue in a concise manner. LTTS PoVs are representative of our philosophy and must be compiled to help our customers understand a problem and our service solutions for the same.

The grid created as per the given format is to be followed for all PoVs. A template of the same can be obtained from the Marketing and Communications team. The layout and colors will remain uniform. However, depending on the requirement small variations may be made to the layout. Care must be taken to ensure that such deviations do not damage the brand.

PLACEMENT OF BRAND MARK
The LTTS logo in blue is to be placed at the top-left corner of the page. The height of the logo band should 2 times the L&T monogram.

PLACEMENT OF HEADING, SUBHEADING, AND IMAGE
The PoV heading and subheading is to be written in sentence case, followed by the author(s) name(s) and designation(s). Use imagery as per guidelines in the bottom 2/3rd of the first page of the case study. The background image should be 168 mm in height.

Refer source design files for exact measurements.

INDEX PAGE & EXECUTIVE SUMMARY
The left inside cover and backside of an executive summary page
of a print-ready PoV are always blank. However, the digital version
will be seamless content without the blank page. The Index or the
Table of Contents will always be on the right side of a print paper.
Place a blue angled box on top-left corner to highlight index.

Page numbers must also be stylised as seen in the example. The
executive summary is to be designed without images to ensure
that focus is on the content. The footer will contain the company
name and distribution notes.

INTERNAL PAGES
For all subsequent pages, follow a two column format for all
prose content. Use images that cut across both columns or a
single column to bring relief. In addition, break monotony with
headlines, quotes, and infographics. The footer will contain the
company name and page numbers.

BACK COVER
The front cover image or an alternate image may be used on the
back cover. This image must be extended to cover the entire back
cover. In addition, this space may be used to provide notes about
the business or verticle.

On the boilerplate block, place the LTTS Logo Unit on the left side
and 'ENGINEERING THE CHANGE' within angle marks on the right
side. Standard boilerplate details must be placed in the footer of
the back cover.

PAPER SIZE
US Letter (8.5 x 11.0 inches)

TYPOGRAPHY
Open Sans Family Font

Work Place Branding

Facility branding collaterals typically consist of appealing visuals
and content inspired by the format adopted by LTTS to drive
innovation and growth.

DESIGN
The size of facility branding collaterals depends on the available wall spaces for their installation. To determine printable areas, draw a box leaving a clear area of 5 inches between the box and the edge of the facility branding installation on all four sides. This box is the print area and all text must be placed within it.

CONSTRUCTING AND PLACING THE LOGO UNIT
The LTTS logo in white should be used at the top-left or top-right corner. The height of the logo band should be 2 times the L&T Monogram. However, we can also sometimes use dynamic logo as given in the examples. For usage reference, go back to the logo section.

SIZING AND PLACING THE DESIGN ELEMENTS IN A POSTER
As far as possible, use a single large, high-impact image in the poster. Such images must be full bleed with the focal element below the text area. However, a typography-based facility branding collateral may also be designed. Facility branding collaterals are viewed from a distance. Therefore text/details must be large enough to facilitate
easy readability.

HEADINGS & CONTENT
Headlines and subheadings must be suitably colored to stand out
from the image.

Follow the guidelines for the creation of headlines that reflect the current theme. Separate heading and subheading by use of a ½ point separator line, if curiosity question format is being used for
the headline.

Facility Branding collaterials may also be designed as modifications of exhibition panels or standees as per illustrated examples.

As an option, you can also deviate from the curiosity question format and include content about our service offerings.

TYPOGRAPHY
Open Sans Font family.

IMAGERY
Only use high-resolution, relevant, and copyrighted images and avoid using a collage of images. Additional logos, if used, must be placed in diagonal positioning to the logo unit in the bottom left or right corner. Apply filter to images as per the current format guidelines. Further details are available in the reference sourcefiles available with the Marketing and Communications Team.

Lab/ODC Branding

DESIGN
The size of lab branding collaterals depends on the available wall spaces for their installation. To determine printable areas, draw a box leaving a clear area of 5 inches between the box and the edge of the facility branding installation on all four sides. This box is the print area and all text must be placed within it.

CONSTRUCTING AND PLACING THE LOGO UNIT
The dynamic logo should be used at the top-left or top-right corner. The height of the logo band should be 2 times the L&T Monogram. However, we can also sometimes use dynamic logo as given in the examples. For usage reference, go back to the logo section.

HEADINGS & CONTENT
Headlines and subheadings must be suitably colored to stand out from the image.

SIZING AND PLACING DESIGN ELEMENTS IN A POSTER
As far as possible, use high-impact images for lab branding. Such images must be full bleed with the focal element below the text area. Lab branding collaterals are viewed from a distance. Therefore text/details must be large enough to facilitate easy readability.

TYPOGRAPHY
Open Sans is to be used for all text.

LOCATION
Chose an uncluttered wall space, with no disturbing furniture forinstallation of lab branding. The intent is to provide inspiring visuals and motivational text within the lab environment.

Danglers

DESIGN
These may be simple front and back designs with either visual or text. Danglers could also be innovative in shape and structure. A definite size or shape cannot be prescribed since the usages and messages are varied. Given space constraints, branding on a dangler may typically be limited to the Product Brand Mark.

CREATING AND PLACING THE LOGO UNIT
The LTTS logo construction will depend on the dimension of the dangler. The brand endorsement line need not be used here.

CONTENT
The message could be conveyed either through a visual and text combination or through plain text. The text must be extremely short and catchy.

IMAGERY
Use a single image always, unless it is critical to have more than one image. An illustration has been provided to indicate basic branding and message guidelines for a dangler.

TYPOGRAPHY
Open Sans font family.

Poster

DESIGN
Draw a box leaving a clear area of 1 cm between the box and the edge of the poster on all four sides. This box is the print area and all text must be placed within it.

SIZING AND PLACING THE DESIGN ELEMENTS IN A POSTER
As far as possible, use a single large, high-impact image in the poster. However, a typography based poster may also be designed. Posters are viewed from a distance. Therefore text/details in a poster must be large enough to facilitate easy readability.

HEADINGS & CONTENT
Headlines and subheadings must be suitably colored to stand out from the image.

Standees

Booths

Press Release Template

The purpose of a press release or press note is publicizing newsworthy information for business marketing. A template of the same can be obtained from the Marketing and Communications team. The layout and colors will remain uniform.

PLACEMENT OF BRAND MARK
The LTTS logo in white is to be placed at the top-left corner of
the page. The 'Engineering The Change' logo is always to be
placed at the top-right corner within angle marks.

PLACEMENT OF HEADING
Use the header image of ‘Press Release’ or ‘Press Note’. The header image should be placed below the LTTS logo in the top-left corner.

PR HEADING & SUBHEADING
The heading and subheading should be in sentence case and
centrally-aligned.

BODY FONT
The font for the body copy should be Ariel. The press release or press note should conclude with the ‘About L&T Technology Services Ltd’ section. Place media contact details on the bottom-left corner.

FOOTER
The corporate footer should include the registered office address. When uploading on the website, templates must be converted from word to PDF format.

PRESS RELEASE TEMPLATE

PRESS NOTE TEMPLATE

Event Branding

THEME

REGISTRATION TABLE FRONT BRANDING

LOBBY TV SCREEN

PODIUM BRANDING

REGISTRATION COUNTER BACKDROP

MAINTHEME BACKDROP (HD)

DIGITAL E-POSTERS

DEMO TABLE BRANDING

BANNER

POWERPOINT

Virtual Event

Virtual events are built around delivering the complete brand experience in a virtual setting. As the entire world pivots towards an online mode of functioning and branding, it is only practical to keep up with the global trends and incorporate virtual events into our marketing strategies.

The key elements in planning, promoting, and executing a successful virtual event include reliable technology, engaging content, and acquiring insightful data. With its ability to facilitate extensive communication and increase visibility, virtual events possess a huge brand strengthening potential.

LOBBY DESIGN

STAGE DESIGN

Outdoor Branding

LTTS Building Signage

In accordance with the instructions from L&T corporate, the LTTS name boards should conform to the following design norms for installation on all offices and other facilities. Consult the same before commissioning any such installations.

CONSTRUCTING AND PLACING THE UNIT
Place the Word Mark to the right of the L&T Monogram at a distance of 1/4 D from the edge of the Monogram. The first capital letter of the Word Mark must be 1/2 D in height and it must be vertically centralized to the L&T Monogram.

The entire Logo Unit must be vertically and horizontally centralized to the signage. Ensure that there is a minimum clear space of 1/3 D between the Logo and the edge of the signage on all 4 sides

TYPOGRAPHY
Frutiger LT Pro 66 Bold Italic

COLOR
Ground: LTTS Blue, Logo Unit: White

Important: For larger or smaller signage in dimensions other than the ones specified, increase or decrease the size of the logo unit proportionately. Ensure that a clear space of 1/3 D is maintained on all 4 sides between the logo unit and the edges of the signage.