MNEMONIC GUIDELINES

06

Internal Initiatives

Approach for HR/IT/Quality/ISMS Initiatives

Font should be Open Sans bold sentence case; icons should be placed on left with slant shape

White color

Dark color

LOGO FORMATS

Preferred LTTS logo with
“A CSR initiative by:”

With CSR logo unit.
Can be used seperately also

LOGO FORMATS

With CSR logo unit. Can be used seperately also

Approach for LTTS Solutions & Products

Mnemonic as Regular and Stacked Approach

For Products and Solutions, Opens Sand Bold font must be used in capital or small cases depending on wordings, the icon can be either left side followed by separator line or can be used on top of the text in stacked format.

White color

Dark color

Approach for Brand/Strategic Initiatives

‘By LTTS’ at bottom approach for custom mnemonics

We can have custom fonts and designs for certain external/ brand initiative mnemonics. However, these must contain “by LTTS” text at the bottom. “by“ should be in OpenSans Regular font and by “LTTS” should be in Capital Opens BOLD font.

40% of the main text is the ideal size for the bottom text “by LTTS”

Eg: If the logo/name font size is 100pt then the text below the logo “by LTTS” font is 40pt

House of Brands Architecture

We cannot afford to have a house of brands architecture without the mention of LTTS in the logo unit. Going forward, we will followthe logo as a unit (please refer to the next page).

LTTS House of Brands

What We Need is a Branded House Architecture

For every strategic campaign and project, it’s mandatory to use ‘by LTTS’ as a tagline.

LTTS House of Brands

Sub brands only to be created by LTTS Marketing Team.

Image Usage

LEVERAGING BLUE

With LTTS Blue as our primary brand color, leveraging brand value through choice of visuals
that highlight blue tones is an obvious goal. This does not mean that other color tones should
be avoided, but use these sparingly with other blue elements to maintain consistency.

Do use visuals which are relevent to the brand identity and core values of LTTS.
Use clean and sharp visuals, which are expressive.
These may be cropped for maximum effect.
While cropping or resizing visuals, take care to maintain the proportions.
Maintain proportions by holding down the shift key while resizing images.
Try and arrange visuals together in a group when possible.
While arranging visuals ensure that they are of the same size.

Important:

The actual visuals of projects, products, lab facilities, or any services should not be printed/published without client permissions. Special attention should be paid so that no visual used in our communications creates any copyrights issues.
Images must be used from the LTTS licensed royalty free websites; images from Google, third-party websites are not allowed.
If any images is being used from client or partner websites, then approval must be taken from the client.

CHOOSING THE RIGHT IMAGE

LTTS is about engineering. This fact should be
at the heart of your visual asset selections across
all communication media.

When choosing visual assets consider the
following before making a choice:

Does the visual evoke our core strength of
engineering excellence?
Does it reflect detail and beauty in simplicity?
Is it clear and in focus?
Does it convey the message you intend or can
it be misinterpreted?

WHAT TO AVOID

Cliched visuals and clip art
Visual that are out of focus
Overlayed images which may cause confusion
regarding intent and message
Visuals unrelated to LTTS business model
and project offerings