BRAND PRISM

04

Here is What it Means

Our brand prism represents the key elements that make up our brand identity. All six facets relate to the brand’s core essence and clearly
define the roadmap to effectively communicate with our audience. From daily communications to monumental decisions, the brand
prism puts a consistency to the persona of LTTS.

PERSONALITY

As a technology-led, purpose-driven engineering company which revels in innovation, the word ‘curious’ is the most apt description to assign to our brand personality. The love of learning has always guided us in all our undertakings and will continue to do so in the future. We leverage the power of technology in all its forms and capacities to deliver on the promise of effective results. At LTTS, we believe in the potency of collaborative efforts and sincerely incorporate it in our work culture.

CULTURE

A company culture is a culmination of shared values, ethics, behaviors, expectations, and goals. The LTTS culture is built round being a purposeful organization that upholds its code of ethics and never compromises on integrity. At the crux of our company culture lies a common attribute shared by every member of the organization, that is, to be an ‘Engineer At Heart’.

With heavy focus on fostering a culture of learning and cultivating a caring relationship with both our associates and clients, we are committed to working towards the sustainable growth of all ourstakeholders and the society as a whole.

SELF-IMAGE

Reinforcing a positive self-image is crucial for a company’s exponential growth and success. In the midst of these unprecedented times involving high competition and rapid changes, LTTS continues to outperform competitors and maintain its status of an engineering and technology leader. Our perpetually unwavering commitment to excellence and passion for innovative change has led us to emerge as the thought-leaders and change-drivers of the engineering industry. We strive to keep this passion ignited and move ahead, achieving greater milestones every single day.

REFLECTION

The brand reflection echoes the attributes and sentiments of the target audience and the stakeholders of an enterprise. Needless to say, the LTTS brand reflection involves customer-centric, reliable, and tech-driven groups and individuals with a discerning mind inclined towards sustainable change.

RELATIONSHIP

A crucial facet of the brand identity prism, brand relationship, represents the connection between a brand and its consumers. Brand relationship is linked with consumer loyalty and retention, and is a key contributor in the overall performance of an organization. LTTS stakeholders, consumers, and associates share the common goal of working towards ‘Engineering The Change,’ which is the bedrock of our relationship and the driver of our growth.

PHYSIQUE

Physique refers to those unique visual cues that are strictly associated with a particular brand and set it apart from others. This may include logos, mottos, colors, and packaging styles which helps customers identify a brand.

The brand physique reflects the attributes of the organization and conveys it to the consumers as well. The most significant aspect of our brand physique is the L&T Monogram - a recognized and respected trademark in the country and within the engineering world.