The following is a short checklist that you can use against your item to see how close you are to ‘on-brand’. Please read through the guidelines to make sure you have a good grasp of the scope of your project. This checklist is just the essentials; it does not address specifics. If you have any challenges beyond those listed below, please contact the Marketing and Communications Team.
Abbreviations for the colors Cyan (C), Magenta (M), Yellow (Y), and Black (K), the inks used in four-color printing. When these inks are combined together, they can produce a wide spectrum of color.
A combination of colors that are intended to be used together. In this case, the colors are a key part of the branded experience and help form a sense of place.
A small shortcut graphic that is 16 x 16 pixels, associated with a particular website and placed just in front of the URL.
Adjustment of spacing betweena pair of type characters.
The space between lines of type. It is generally measured from baseline to baseline and expressed in points.
The fixed arrangement of one, two, or more graphic elements such as a logo, LOCK UP web address, etc., to create a single unit.
A specific mark that is a combination of letters, symbols, or graphics used to identify a brand in a single instance. Logos often embody the core values of a brand and use the brand colors.
Pantone Matching System (PMS) is the world standard for thespecification of printed inks among designers and printers.
Screen-based applications such as websites and apps typically select their color palette from the RGB color system, a palette containing differing combinations of Red (R), Green (G), and Blue (B).
A specific mark that is a combination of letters, symbols, or graphics used to TYPEFACE identify a brand in a single instance.
A non-resolution dependant file format that consists of connected points; the size of these files can be altered without affecting the appearance. Vector files are often constructed in Adobe Illustrator.
