MERCHANDISE

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Please be thoughtful about the item on which you are putting our brand. The best items are original and useful in their form and quality. Folks already have multiple water bottles, pens, and mugs; try to think outside the box. If you would like some help brainstorming ideas,please contact the Marketing and Communications Team.

T-Shirt

REGULAR T-SHIRTS

LTTS stacked logo to be used on the left-side of the chest

Use white logo for dark-colored t-shirts and blue logo for white-colored t-shirts.

REGULAR T-SHIRTS

Regular t-shirts will be used for internal campaigns, employees, leaders, etc.

LTTS stacked logo on the left-side of the chest.

Use white logo for dark-colored t-shirts and blue logo for white-colored t-shirts
LTTS stacked logo to be used on left side of chest and ETC mnemonic on right side sleeve (example below)

Note: It is not permitted to use any of the internal campaign products or solution mnemonic on the t-shirts.

PARTNERS OR CO-BRANDED T-SHIRTS

Alternatively, it's permitted to use LTTS and customer logo side by side on the left side chest, giving sufficient spacing between each logo

LTTS SPONSORED EXTERNAL PROGRAMME T-SHIRTS

Sponsor logo on left chest, LTTS logo and ETC on the backside of the t-shirt.

Use white logo for dark-colored t-shirts and blue logo for white-colored t-shirts

Carry Bag

PAPER BAG

CONSTRUCTING THE PAPER BAG

The standard paper bag used for corporate gifting and promotional activities is to be constructed as per the color and sizing guidelines detailed here. Line art is to be placed at the botton half of the bag, on both faces. The bag is to be of LTTS blue with white elements and needs rope handles for which holes are to be punched as illustrated.

Jute bags can also be similarly constructed. Please refer to the illustrated examples for requisite changes to color and material.

CORRECT PLACEMENT OF LOGO UNIT

The logo unit should be horizontally central to the face of the bag.

BAG SIZE

Height: 35cm Width: 40cm Breadth: 15cm

SAMPLE GRAPHICS FOR PAPER BAG

JUTE BAG

SAMPLE GRAPHICS FOR JUTE BAG

Pen

Mug

ELEMENTS:

Company logo
ENGINEERING THE CHANGE logo
Image or infographic wherever applicable

COLORS:

White or Blue and White

Construction and placement of the logo unit: Branding options include the usage of the company logo as a stand-alone element on the mug as illustrated.

Important: Deviation from the template must be approved by the
Marketing and Communications Team.

SAMPLE GRAPHICS FOR MUG

Box Folder

CONSTRUCTING THE BOX FOLDER

The LTTS Box-Folder is an integral part of the brand identity of the company. The folders are used to store and transport essential presentations, promotional and other material and are designed as per the current format.

CORRECT PLACEMENT OF THE LOGO UNIT

Place the word mark to the right of the LTTS Monogram at a distance of 1/4 D from the edge of the Monogram.

FOLDER FRONT COVER IMAGE

Imagery as per the current format with permissible filters applied is to be placed within the designated image spaces in the approved front cover template. The template can be obtained from the Marketing and Communications Team. Apply bleed to the edges of the design as per the illustrated example.

BACK COVER

The LTTS logo and 'Engineering The Change' logo within angle marks should be placed on the back cover. Standard boilerplate details must be placed in the footer of the back cover.

INNER COVER

The inner cover of the box folder will blank and feature LTTS blue color.

FOLDER SIZE

The box folder designed to hold A4-sized paper is sized accordingly. Height: 14.25 in Width: 9 in (closed size) Thickness: 0.9in

BOX FOLDER: FRONT AND BACK

Lanyards for Events

Lanyards for events occurring at LTTS need to be designed following strict brand guidelines.

Lanyards must be in the primary brand color (deep sky) with the brand logo and the ‘Engineering The Change’ logo printed in white color.

Lanyards in white color with the brand logo and the ‘Engineering The Change’ logo printed in blue color are exclusively used for events.

Laptop Sticker

Laptop stickers can be of three types - ‘LTTS’ brand logo, ‘Engineering The Change’ logo, and ‘Engineer At Heart’ logo. The latter two of these can’t be merged in one sticker, and must always be created as separate entities.

All laptop stickers are permitted only in the primary brand color i.e. deep sky as shown below.

Customer Gifts

The box for customer gifts must include the brand logo on the front and should be legible.

The box can be customized according to a particular campaign. Please consult with the Marketing and Communications team for specific details.

Trophy

Trophies for all events must contain the brand logo and 'Engineering The Change' logo along with the event logo. They must embody our brand elements such as the brand color, primary typeface, depicting the brand identity, and making LTTS recognizable.