Case study for enhancing customer experience
Digital engineering has opened up a new avenue for OEMs to support their suite of digital platforms for product configuration and extend personalization capabilities with immersive properties.
Our client, the AV division of a globally renowned electrical and digital building infrastructures major, wanted to enhance its customers’ digital experience through an upgraded product configuration tool.
LTTS' engineering services and solutions expertise, combined with multi-domain capabilities in developing and enhancing customer experience, made us an ideal choice for the client to implement a 3D Design Tool. The i3DConfigurator platform encompasses all these capabilities to offer an immersive virtual reality experience that empowers customization of products before placing orders.
Enhancing customer experience with upgraded configuration capabilities
A seamless journey across product configuration, user research, UI/UX development, data architecture and usability testing
Flexibility to accommodate changes in keeping with changing customer preferences
Value-driven cost model or Lean Product Sustenance Model helped limit costs while ensuring quality